In essence, EAS turned its back on what made them so big in the first place and supplement retailers never forgot that.Economics has a reputation for being a boring topic but the life and career of New Zealand born economist A W H Phillips was anything but boring. You could find EAS products at Walmart, Sam’s Club, and many other locations at a fraction of the price that gyms and supplement stores were selling it for. If you talk to anyone in the specialty channel like the supplement stores and retailers, many of them have refused to bring in any EAS products after they left them high and dry and got in bed with big-box retailers, mass market, and wholesalers. Will it be as big as it was back in the 90s? I don’t think so but only time will tell. I think with his creativity, name, and passion, he could bring EAS back and make it successful again. So, can Bill come back and make it work? Honestly, if anyone knew how to make the EAS brand work, it was Bill Phillips. Now, I’m not saying it was a bad deal for Bill Phillips, after all, I don’t know anyone who would balk at a fat $160 million payday.
I say “only” because in today’s crazy acquisition heavy industry that’s next to nothing compared to the deals being thrown around. In 1996 he cashed out and sold EAS for only $160 million. Taking you back… way back… Bill Phillips was the owner and CEO of EAS.
I don’t think many people were all that shocked as EAS lost a lot of real estate in supplement stores and their overall sales and brand loyalty were nothing compared to what it was back in the day. I did see he has another launch of a product scheduled for September and that the first launch will be sometime in summer 2020.įor those who don’t know all of the details and backstory, in July 2018 the brand made the announcement that they would be discontinuing the entire EAS line and essentially going away for good. Other than that, I’ll be interested to see what else he launches and in what timeframe. He mentioned he’s bringing back the bars as well as the creatine. He mentioned Myoplex and Myoplex Lite will be coming back. In the comment section, Bill Phillips mentioned that he’s bringing back the EAS supplements but not a full list from what I saw. Obviously, flavor systems have changed and things improved but EAS was one of the biggest supplement companies in the world. And back then is when everything had the flavor profile of chalk and cardboard. Call me old school, but back in the day when I started working out and taking supplements, the big players were MET-Rx, Labrada, and EAS. After reading through 200 comments on the posts, it’s clear that people are excited to see what Bill Phillips can do with EAS once he is behind the steering wheel.
0 kommentar(er)
